Information work of HUNGEXPO (Hungarian Foreign Trade Office for Fairs and Publicity)
Abstract
Services rendered by HUNGEXPO form part of the information flow a modern growing economy cannot dispense with. In information dissemination, HUNGEXPO tends to represent the interests of information suppliers as opposed to various research institutes and documentation centres which keep track of the users' needs. This follows from the fact that HUNGEXPO is primarily a public relations company.
A public relations company with a very extensive scope of activities, HUNGEXPO diffuses a wide range of economic/commercial and technical/information on the commission of its customers, and to perform this task, it employs a variety of means and methods. Although it plays an important role in the exchange of information between domestic manufacturers and users, too, HUNGEXPO focuses its interest primarily on the promotion of exports and imports, and on furthering the Hungarian national economy to fit itself into world economy in as feasible and useful a manner as possible.
HUNGEXPO is in charge of the Budapest International Fair and of a number of other international special exhibitions. HUNGEXPO is also engaged in organizing Hungary's official participation in fairs and exhibitions abroad. It is also responsible for Hungary's representation in a yearly average of 40 occasions in various parts of the world.
The company gives assistance to foreign trade (exporting) companies to organize independent exhibitions or to participate in such events, and also renders similar services to foreign enterprises. The HUNGEXPO Publicity Agency designs and performs the advertising activities of many foreign companies through various media (press, radio, television) by means of different methods and means of advertising. Its own printing office produces high-quality prospectuses, advertisements and similar publications.
HUNGEXPO is one of the major complex commercial public relations companies in Europe, and as such is well-known throughout the world.
