Information marketing and associated issues

Abstract

The connection of information and market causes controversial issues. Some information scientists regard the marketing of their activities as an inferior duty. Nevertheless, a growing proportion of information products and services will be going to the market and will be valued under real market conditions. The growing role of the information market does not imply immediately the recognition of information products as business commodities. Rather, information has been regarded as a special product that behaves differenlly from traditional commodities. The author proves through the size of the information market the quantity and speed of its becoming a real commodity. Examples are presented illustrating the improperness of ideas looking at information products as those out of normal market control.