Marketing in the library. Part II.

Abstract

This second part presents the preparatory work and the structure of a marketing project at the Central Library of the Karl Marx University of Economics, Budapest, Hungary. The preparations have started with a survey by questionnaires. The development of marketing concepts has been based on the combination of the survey results with the actual service situation and with the development programme of the library. The reason is the obligation of improved and more complete literature coverage of information demands in the educational and research fields of the University, and the establishment of special added-value information services for other fields. The tasks to be solved are the categorization of users, the analysis of the competition, the survey of demands, the testing of present services accordingly, and the selection of respecüve promotional forms after reorganization of present services of the introduction of new ones.