Informatics and public relations

Abstract

The vast development of mass media produced also a less desirable information flux. The science of information i.e. informatics undertook to lay down the basic principles of systematization and propagation of informations. Despite this most of the potential users are uninformed and they cannot get the informations important for them, moreover they are not aware even of possibilities offered by the information centres.
Public relations which was formed in the capitalism after the model of a company and in favour of it, are the missing link in the investigation of the theme in question. It actually means the theory and practice of establishing contacts with the public. Now the basic principles of the PR are adopted to the information service itself, considering that a PR strategy covering the entire information apparatus does not preclude but even assumes the separate activities of all the information organs.
It is the PR that offer the most up-to-date and efficient way of establishing contacts between the information and its public in the industry. The PR strategy requires a proper attitude within the institution and an appropriate organization of the contacts. The atmosphere of confidence multiplies the effectiveness of PR activities thus promoting the work of information services.
Information gap can be reduced by applying the methods of the
PR.
Both the informatics and the PR look back merely upon 20 to 30 years and are significantly interdependent. The PR fulfil a very important public mission by harmonizing the interests ot the information centres and their co-workers on one hand and of the users of informations on the other.